Starts Monday, 13th April (with a short pre-week starting Wednesday, 8th April)
What’s Built To Last all about?
You’re about to be part of something pretty special. And yeah, I know I would say that, as we’re all a little biased about our own stuff, but seriously… you can trust me. It’s gonna be good.
I have huge belief in this programme, and I’m pretty confident (borderline smug) that it will work.
But before I actually shout about it and release it to the more important ones - the general public (and by important, I mean the ones who pay me more money) - I need to test it on some people who will be honest with me.
And what better people for that than family and close friends?
With your honesty and feedback, I’m gonna shape the programme and make it bloody brilliant.
So I need you to be brutally honest throughout - whatever it is, let it out.
Anything and everything.
Well, maybe not so much about my small calves, but anything else goes. I can take it.
After all, I have my therapist (aka, Wallis) to help nurse any mental health trauma.
So you guys are integral to this… and have a big responsibility, so don’t let me down.
Nah, you could never let me down, as I love you all… but put some bloody effort in, yeah.
The Real Issue
Losing weight and getting healthier isn’t the hard bit.
You’ve done that before… once… or a hundred times, right?
The hard bit is not going back to square one.
Again. Again. And again.
So it’s not that you can’t get in shape - you just can’t maintain it.
We often see that we’re “on or off” - how many times have you said, “I’m getting back on it Monday”?
But health isn’t, and shouldn’t be, something you switch on and off - that’s the trap most of us get stuck in.
This may sound familiar…
You get on it.
Restrict everything.
Lose a bit of weight…
But you’re hungry, a bit grumpy, constantly craving something sweet… and counting down the days to a “cheat night”.
Then that night turns into a weekend.
That weekend turns into a few weeks.
And before you know it, you’re back where you started.
So what do you do?
You think about the weight loss jab…
“Should I just do that?”
But you know it’s not really fixing the problem.
So you get back on the same restrictive diet that worked to lose the same ten pounds… and the cycle starts all over again.
Frustrating, right? Not to mention exhausting, and a bloody miserable existence.
If only there were another way…
Well, lucky for you, you’re in for a treat - because that’s exactly what we’re going to work on.
How The 8 Weeks Work
You may have done fitness and health programmes in the past where you go easy at the start and gradually ramp things up, or you go too extreme and burn out.
This one’s a bit different…
We’re going all in right off the bat - but mainly with your food and daily habits.
Training-wise, we keep things a little easier to start with.
Before the 8 weeks start…
There’s a pre-week (well… 5 days), starting Wednesday, 8th April.
This is just to ease you in - start tapering things like caffeine, sugar, alcohol, etc., and get a few simple habits in place so week 1 doesn’t smack you in the face too hard.
Nothing extreme - just getting you ready.
Weeks 1–2: Reset
So, the first 2 weeks are the “tough” ones - ‘Reset’.
This is where we say goodbye to all the “fun stuff”.
Caffeine, sugar, alcohol, nicotine, processed food, artificial sweeteners… I’m actually gonna stop there, as I don’t wanna completely scare you off (maybe too late for some of you).
“So you’re saying my coffee, vape and cinnamon bun breakfast has gotta go?”
Yeah, sorry… I kinda am.
And this is not to be an asshole (for once); it’s because motivation will be high at the start, so it really is the best time.
Plus, we need to kick some serious habits that feel good in the short term… but are messing you up long term.
Along with this, we’ll bring in some simple daily habits and gentle movement (as you may feel a bit crap at first, so the more intense training can wait).
So the goal for these two weeks is to reset things - calm your system down, steady your energy, reduce cravings, and start building some solid habits… and just really set the tone for the next phase.
Weeks 3–4: Foundations
Then, for weeks 3 and 4, things get a little easier.
Back on the booze and vapes.
Sorry, not quite…
But after the first 2 weeks, even a cup of coffee will be orgasmic.
So, there will be more variety, things will get a little looser, and we’ll start to push the workouts much harder.
And this is where things start to shift…
Your body and brain will begin working with you, not against you - and everything just gets easier.
Weeks 5–8: Build & Sustain
This is where things really start to click, and long-term change feels real.
You’ll keep building on what’s already working, and start to gain real confidence and self-belief.
And without sounding too cheesy, you’ll begin to take on a new identity…
“I actually enjoy exercise”
“That salad was bloody delicious - and I feel amazing”
“I had a few drinks last night, had a great time, and feel zero guilt”
Not perfection - just consistency… even when life’s a bit of a mess.
By now, it feels less like effort… and more like just how you live.
What We Focus On - The Core 5
-
Breaking the cycle
“On/off” pattern — no more “I’ll start Monday " cycles again
THE PAUSE APPROACH — A moment between impulse and action… where better decisions are made
Pattern awareness — understanding what actually knocks you off track
Follow-through — doing what you said you would… even when you can’t be arsed
Self-trust — keeping promises to yourself and backing your own decisions
Identity shift — from “trying to be healthy” to just becoming that person
-
Simple, structured, real food
Whole foods first — food that fuels you, not fights you
No overthinking — simple structure instead of calorie counting
Stable energy — fewer spikes, crashes, and getting rid of the constant cravings
Confidence with food — knowing what to eat without second-guessing
Enjoyment — meals that actually satisfy, not something you just “get through”
Less reliance on processed foods — not restriction, just better options that work for you
-
Train with purpose
Build muscle — look better, feel stronger, and support long-term health
Train progressively — structured sessions, not random workouts
Move daily — walking and general movement that supports your body
Energy & headspace — feel better, not just more tired
Longevity focus — strength and fitness that carries into later life
-
The daily standards
Planning & preparation — making good choices your regular go-tos
Prevention — avoiding the situations that usually knock you off track
Daily structure — routines that keep you steady without overthinking
Consistency over perfection — done regularly, not perfectly
Sleep foundations — better nights = better decisions
Anchors in your day — small actions that keep everything on track
-
Feel better → do better
Calm the system — move out of the constant “wired and tired” state
Support your mood — better energy, motivation, and clarity
Stress awareness — understanding how it impacts food, energy, and behaviour
Better sleep quality — deeper rest, clearer thinking, more stable energy
Hormonal balance — supporting appetite, mood, and recovery
Improved wellbeing — feeling calmer, clearer, and more like yourself
How It Runs
You’ll be part of a small coaching group, so you can share the misery and pain with others.
Sorry, I mean…
Support each other and have some fun.
We’re not after perfection… but we do need a bit of commitment and consistency.
No, Flaky Stevens, please.
You’ll get:
A clear structure to follow each week
Gym or home training plans
‘Daily standards’ (the boring stuff that actually gets results)
Personal weekly check-ins and feedback
Ongoing support and accountability within the group
App access so everything’s in one place and easy to follow
A 1–1 call with me after 4 weeks to review your progress and discuss the next phase
What You’ll Notice
If you actually stick to it:
You’ll lose body fat and start to tone up
Your energy will increase, and feel more stable
You’ll stop thinking about food all the time - cravings just quiet down
You’ll stop the cycle of starting over every few weeks
You’ll feel empowered because you’re actually following through
Pain and inflammation will reduce - feeling less puffy, less bloated, and generally lighter
You’ll start to look healthier, have clearer skin, brighter eyes, and an overall glow
You’ll feel better in yourself - calmer, clearer, and happier
And things that used to feel like real effort… just feel normal
Price
£98 for the full 8 weeks
£49 to get started
£49 taken 4 weeks later
This is a fair bit cheaper for you lot, as you’re helping me test it and give me lots of honest feedback.
You Still With Me?
If after all this waffle you’ve not nodded off… firstly, respect.
And if you fancy it, and I haven’t scared you off with all the doom and gloom of the ‘Reset’ phase… let’s bloody do this.
Because all the so-called “fun stuff” we’re going without… it won’t be long before those addictive things lose their thrill, and how you look, feel, and the level of happiness you have in your life will far outweigh five seconds of pleasure from a mouthful of cake or a glug of wine.
You’ve heard the saying, “Nothing tastes as good as skinny feels”?
I think that’s BS.
This is more accurate:
“Nothing tastes as good as being strong, sexy, healthy, happy, and in control feels.”
Yeah… not quite as snappy. I’ll work on that. But you get the idea.
Anyway, if you’re in, click the button below, follow the steps, and I’ll send everything to your email within 24 hours.
Much love, Evan x