4 Week Reset
Starts Monday, 13th April (with a short pre-week beforehand)
What’s Built To Last all about?
You’re about to be part of something pretty special. And yeah, I know I would say that, as we’re all a little biased about our own stuff, but seriously… you can trust me. It’s gonna be good.
Now although I have huge belief in this programme, and I’m pretty confident (borderline smug) that it will work.
Before I actually shout about it and release it to the more important ones, the general public (and by important, I mean the ones who pay me more money), I need to test it on some people who will be honest with me, and what better people for that than family and close friends.
So I need you to be brutally honest throughout the programme - whatever it is, let it out. Anything and everything.
Well, maybe not so much about my small calves, but anything else goes. I can take it.
After all, I have my therapist (aka, Wallis) to help nurse any mental health trauma.
With your feedback, I’m gonna shape the programme and make it bloody brilliant, so you guys are integral to this… and have a big responsibility, so don’t let me down.
Nah, you could never let me down, as I love you all… but put some bloody effort in, yeah.
The Real Issue
Losing weight and getting healthier isn’t the hard bit.
You’ve done that before… once… or a hundred times, right?
The hard bit is not going back to square one.
Again. Again. And again.
So it’s not that you can’t get in shape - you just can’t maintain it.
We often see that we’re “on or off” - how many times have you said, “I’m getting back on it Monday”?
I’m sure this cycle sounds familiar:
You get on it, restrict everything, lose a bit of weight… but you’re hungry, a bit grumpy, and counting down the days to a “cheat night”.
Then that night turns into a weekend, that weekend turns into a few weeks, and before you know it, you’re back where you started.
So what do you do?
You get back on the same restrictive diet that worked to lose the same ten pounds… and the cycle starts all over again.
Frustrating, right? Not to mention a bloody miserable existence.
Sorry, what? “If only there was another way”, you ask?
Well, ain’t you in for a treat - because that’s exactly what we’re going to work on throughout the programme.
How The 4 Weeks Work
You may have done fitness and health programmes in the past where you go easy at the start and gradually ramp things up.
This programme is different. And very much like me, it’s a bit backwards.
We’re going all in right off the bat.
And this isn’t just for my entertainment to watch you suffer - I have some very good reasons, and ones that are crucial for your success.
Before we start…
There’s a pre-week (well… 6 days). Starting on Tuesday, 7th April.
This is just to ease you in - start tapering things like caffeine, sugar, alcohol, etc., and get a few simple habits in place so week 1 doesn’t smack you in the face too hard.
Nothing extreme - just getting you ready.
Weeks 1–2: The Reset
So, the first 2 weeks are the tough ones - ‘The Reset’.
This is where we say goodbye to all the “fun stuff”.
Caffeine, sugar, alcohol, nicotine, processed food, artificial sweeteners… I’m actually gonna stop there, as I don’t wanna completely scare you off (maybe too late for some of you).
“So you’re saying my coffee, vape and cinnamon bun breakfast has gotta go?”
Yeah, sorry… I kinda am.
And this is not to be an asshole; it’s because at the start, motivation will be high, so it really is the best time.
Plus, we need to kick some serious habits that, although in the short term, bring you joy and happiness… these are the things that, in the long term, are fu*king you up.
Along with this, we’ll be implementing some simple daily habits, and gentle movement (as the detox may make you feel a bit crap, so the more intense exercise can wait).
So our goal for these two weeks is to detox from these addictive culprits, regulate your nervous system, stabilise your blood sugar levels, improve brain function, reduce inflammation, start to build some positive habits… and just really set the tone for the next phase.
Weeks 3–4: Rebuild
Then for weeks 3 and 4, things get a little easier.
Back on the booze and vapes.
Nah, I’m talking sh*t… but after the first 2 weeks, even a cup of coffee will be orgasmic.
So, there will be more variety, things will get a little looser, and we’ll start to push the workouts much harder.
What We Focus On
Simple, structured food (no calorie counting)
Proper strength training (build muscle - not just burn calories)
Daily movement (walks, routine, getting out a bit)
A few key habits done consistently
How It Runs
You’ll be part of a small coaching group, so you can share the misery and pain with others. I mean, support each other and have some fun.
You’ll get:
A clear structure to follow each week
Gym or home training options
Daily non-negotiables (the boring stuff that gets results)
Weekly check-ins + feedback
Ongoing support + accountability
What You’ll Notice
If you actually stick to it:
You’ll lose body fat
Your energy will increase
You’ll stop thinking about food all the time
You’ll feel more in control
You’ll start to feel like yourself again
Price
£49 - 4 weeks
Option to continue for another 4 weeks after (£49)
You Still With Me?
If after all this waffle you’ve not nodded off… firstly, respect.
And if you fancy it, and I haven’t scared you off with ‘The Reset’ phase… let’s do it.
Because all the so-called “fun stuff” we’re going without… it won’t be long before those addictive things lose their thrill, and how you look, feel, and the level of happiness you have in your life will far outweigh five seconds of pleasure from a mouthful of cake or a glug of wine.
You’ve heard the saying, “Nothing feels as good as skinny feels”?
I think that’s BS.
This is more accurate:
“Nothing feels as good as being strong, healthy, happy, and in control feels.”
Yeah… not quite as snappy. I’ll work on that. But you get the idea.
Anyway, if you’re in, click the button below, follow the steps, and I’ll send everything to your email within 24 hours.
Evan x