Starts Monday, 29th June 2026
(with a pre-week starting Monday, 22nd June 2026)
What’s Built To Last all about?
You’re about to be part of something pretty special. And yeah, I know I would say that, as we’re all a little biased about our own stuff, but seriously… you can trust me. It’s gonna be good.
I had huge belief in this programme when I was creating it, and I was pretty confident (borderline smug) that it would work.
And the results?
They far exceeded my expectations – to the point it actually made me a bit emotional throughout. I know, I know… soppy bugger.
So this isn't me crossing my fingers and hoping.
We've run it with our first group, I've seen what it does, and I know it works.
This round is simply another chance to sharpen it – to tweak the bits that can be even better, and turn a great programme into an unbeatable one.
That's where you come in.
You're getting it at the lowest price it will ever be. In return, all I ask is that you're honest with me throughout – what's working, what's not, what's confusing, what's brilliant.
Anything and everything.
Well… maybe go easy on the comments about my small calves. But anything else goes – I can take it.
So you lot are integral to this, and you've got a big responsibility here. Don't let me down.
Nah, you could never let me down. But put some bloody effort in, yeah?
The Real Issue
If you're here, you will know what I believe are some of the main reasons people struggle to maintain a good relationship with their health.
We've covered most of this over the last few days of emails, so I’ll just lightly touch on it…
You already know the hard bit was never losing the weight…
So it’s not that you can’t get in shape - you just can’t maintain it.
We often see that we’re “on or off” - how many times have you said, “I’m getting back on it Monday”?
But health isn’t, and shouldn’t be, something you switch on and off - that’s the trap most of us get stuck in.
Built to Last exists to break that cycle – without food taking over your whole head in the process.
So rather than going deeper into whys all over again, this is the part where I show you exactly how it actually works, what's included, and how to get involved.
How The 8 Weeks Work
You may have done fitness and health programmes in the past where you go easy at the start and gradually ramp things up, or you go too extreme and burn out.
This one's a bit different…
We're going all in right off the bat – but mainly with your food and daily habits.
Training-wise, we keep things a little easier to start with.
Before the 8 weeks start…
There's a pre-week (a full week – 7 days), starting Monday, 22nd June.
This is just to ease you in – start tapering things like caffeine, sugar, alcohol, etc., and get a few simple habits in place so week 1 doesn't smack you in the face too hard.
This is also a great opportunity to quit those other pesky habits such as vaping or smoking, if that's something you've been wanting to do!
Nothing extreme – just getting you ready.
Weeks 1–2: Reset
So, the first 2 weeks are the "tough" ones – 'Reset'.
This is where we say goodbye to all the "fun stuff".
Caffeine, sugar, alcohol, nicotine, processed food, artificial sweeteners… I'm actually gonna stop there, as I don't wanna completely scare you off (maybe too late for some of you).
"So you're saying my coffee, vape and cinnamon bun breakfast has gotta go?"
Yeah, sorry… I kinda am.
And this is not to be an asshole (for once); it's because motivation will be high at the start, so it really is the best time.
Plus, we need to kick some serious habits that feel good in the short term… but are messing you up long term.
Along with this, we'll bring in some simple daily habits and gentle movement (as you may feel a bit crap at first, so the more intense training can wait).
So the goal for these two weeks is to reset things – calm your system down, steady your energy, reduce cravings, and start building some solid habits…
and just really set the tone for the next phase.
Weeks 3–4: Foundations
Then, for weeks 3 and 4, things get a little easier.
Back on the booze and vapes.
Sorry, not quite…
But after the first 2 weeks, even a taste of tropical fruit will be orgasmic.
So, there will be more variety, things will get a little looser, and we'll start to push the workouts much harder.
And this is where things start to shift…
Your body and brain will begin working with you, not against you — and everything just gets easier.
Weeks 5–6: Rebuild
Right, by now you've got some structure, some solid habits, and you actually feel pretty bloody good.
So we keep introducing new foods, increase training...
and now we start putting your learnt skills to the test…
This is where the real confidence gets built.
Weeks 7–8: Sustain
Now the stabilisers start coming off.
By now it shouldn't feel like a "diet" you're counting down until the end of. It should be starting to feel like… just how you do things.
We stop asking "what am I allowed?" and start asking "how do I actually want to live?"
You'll feel like you're working things out for yourself — and it isn't stressful!
No food obsession. No living off lettuce and sadness. Just paying attention, keeping it simple, and continuing to figure out what actually works for you.
And without sounding too cheesy, this is where the new identity properly lands…
"I actually enjoy exercise"
"That salad was bloody delicious — and I feel amazing"
"I had a few drinks last night, had a great time, and feel zero guilt"
Not perfection — just consistency… even when life's a bit of a mess.
By now, it feels less like effort… and more like just how you live.
What We Focus On - The Core 5
-
Breaking the cycle
“On/off” pattern — no more “I’ll start Monday " cycles again
THE PAUSE APPROACH — A moment between impulse and action… where better decisions are made
Pattern awareness — understanding what actually knocks you off track
Follow-through — doing what you said you would… even when you can’t be arsed
Self-trust — keeping promises to yourself and backing your own decisions
Identity shift — from “trying to be healthy” to just becoming that person
-
Simple, structured, real food
Whole foods first — food that fuels you, not fights you
No overthinking — simple structure instead of calorie counting
Stable energy — fewer spikes, crashes, and getting rid of the constant cravings
Confidence with food — knowing what to eat without second-guessing
Enjoyment — meals that actually satisfy, not something you just “get through”
Less reliance on processed foods — not restriction, just better options that work for you
-
Train with purpose
Build muscle — look better, feel stronger, and support long-term health
Train progressively — structured sessions, not random workouts
Move daily — walking and general movement that supports your body
Energy & headspace — feel better, not just more tired
Longevity focus — strength and fitness that carries into later life
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The daily standards
Planning & preparation — making good choices your regular go-tos
Spotting your triggers — recognising what tends to knock you off track, and planning around it
Daily structure — routines that keep you steady without overthinking
Consistency over perfection — done regularly, not perfectly
Sleep foundations — better nights = better decisions
Anchors in your day — small actions that keep everything on track
-
Feel better → do better
Calm the system — move out of the constant “wired and tired” state
Support your mood — better energy, motivation, and clarity
Stress awareness — understanding how it impacts food, energy, and behaviour
Better sleep quality — deeper rest, clearer thinking, more stable energy
Hormonal balance — supporting appetite, mood, and recovery
Improved wellbeing — feeling calmer, clearer, and more like yourself
How It Runs
You’ll be part of a small coaching group, so you can share the misery and pain with others.
Sorry, I mean…
Support each other and have some fun.
We’re not after perfection… but we do need a bit of commitment and consistency.
No, Flaky Stevens, please.
You’ll get:
A clear structure to follow each week
Gym or home training plans
‘Daily standards’ (the boring stuff that actually gets results)
Personal weekly check-ins and feedback
Ongoing support and accountability within the group
App access so everything’s in one place and easy to follow
A 1–1 call with me after 4 weeks to review your progress and discuss the next phase
Email support for those times when you need a little helping hand
What You’ll Notice
If you actually stick to it:
You’ll lose body fat and start to tone up
Your energy will increase, and feel more stable
You’ll stop thinking about food all the time - cravings just quiet down
You’ll stop the cycle of starting over every few weeks
You’ll feel empowered because you’re actually following through
Pain and inflammation will reduce - feeling less puffy, less bloated, and generally lighter
You’ll start to look healthier, have clearer skin, brighter eyes, and an overall glow
You’ll feel better in yourself - calmer, clearer, and happier
And things that used to feel like real effort… just feel normal
A Few Words From The First Group
(real thoughts from the people who did it)
“My relationship with food has changed. It’s planned, structured, and in line with what my body actually needs.”
“I’m more mindful about how I nourish myself now – no post-meal slumps, and that guilt that used to creep in has gone.”
“I’m noticing very quickly how certain foods affect me.”
“If you commit, you’ll see results – and feel so much better in yourself.”
“Definitely do it – it’s life changing.”
Is This For You?
Quick bit of honesty before you go any further, because this isn't for everyone, and I'd genuinely rather you know that now.
The first thing you'll probably realise is that this is no ordinary "diet and training plan."
It's much closer to an education in ‘you’.
You're not just handed a meal plan to follow blindly and hope it sticks – you learn how your own body, habits and mind actually work, so that when these 8 weeks are done, you can keep running it yourself. That's the bit that makes it “last”.
But it does mean you've got to come ready to learn, pay attention, and properly understand the ‘why’ – not just tick boxes.
So be prepared for that.
And it asks one big thing of you: commitment.
Not to me, but to yourself.
The people who got the most from the first group weren't the ones with the most willpower or the most spare time. They were the ones who showed up, followed the structure, stayed honest with themselves, and kept going on the days they couldn't be arsed.
That's the difference.
So, this is probably for you if…
You're done with the on/off cycle and actually want to break it this time
You're willing to go all-in for 8 weeks
You want to understand what works for you, not just be told what to do forever
You can be honest with yourself, reflect, and take time to check in with you
You'll keep the daily standards even when life gets a bit messy
And you’re ready to make some bold changes…
This is probably not for you (right now) if…
You're after a fast, effortless fix with no change to how you actually live
You're not willing to put the coffee, wine or vape down even for a few weeks
You'd rather be handed rules to follow than understand why they work
One last honest note:
because the Reset strips things right back, if you're pregnant, managing a health condition, or have any history of disordered eating, please flag it at the end of the application and we'll have a proper chat first as we may be able to adapt things.
Price
£399 for the full 8 weeks — paid in full.
Prefer to split it?
No problem:
1× £219 taken now
1× £219 taken 4 weeks later
And here's the important bit:
this is the lowest price Built to Last will ever be.
You're getting it at this rate because you're helping us refine it. There may be one more small group after this, likely September, depending on how things go and whether we extend a few sections.
But, whatever happens next, the price goes up from here.
You Still With Me?
If after all this waffle you've not nodded off… firstly, respect.
And if you fancy it, and I haven't scared you off with all the doom and gloom of the 'Reset' phase… let's bloody do this.
You don't have to take my word that it works – the first group already proved that. All that's left is making it work for you.
Because all the so-called "fun stuff" we're going without… it won't be long before those addictive things lose their thrill, and how you feel, look, and the level of happiness you have in your life will far outweigh five seconds of pleasure from a mouthful of cake or a glug of wine.
You've heard the saying, "Nothing tastes as good as skinny feels"?
I think that's BS.
This is more accurate:
"Nothing tastes as good as being strong, sexy, healthy, happy, and in control feels."
Yeah… not quite as snappy, I know. I'll work on that. But you get the idea.
So, how to get involved…
As I mentioned in my emails, there's no "buy now" button here – and that's on purpose. Instead, there's a short form below.
If this feels right for you, fill it in and apply from there. I read every single one myself, because I want to be confident this is going to work for you before you commit. And if I don't think it's the right fit, I'll tell you honestly and point you somewhere that suits you better.
It's a small group with limited places, so this isn't really one to leave sitting in your inbox while you "think about it."
Everything needs to be finalised by Friday 19th June,
as prep week kicks off on Monday the 22nd.
So if something in you is feeling a little excited for the challenge of finally becoming that person you've always wanted to be…
Then click the link below, fill in the form, and I'll be in touch.
Can't wait to start this with you guys!
Much love,
Evan x